Hi, I’m Jenny, a design researcher and strategist from Austin, Texas. Hailing from this unique city has imprinted me with a love for creativity, innovation, and the rich tapestry of diversity. These qualities infuse my approach to user research as I strongly believe not only in the importance of recognizing emergent trends in innovation but in the need to always recognize the user’s individuality. I firmly believe that the best solutions emerge – and the most compelling brands are built – when form, function, and the user's unique needs align seamlessly.

Throughout my career, I have gained invaluable experience leading research in the spaces of Education (e.g., College Board, Texas Higher Education Coordinating Board, E3 Alliance, the University of Texas), Food and Beverage (e.g., McDonald’s, Tim Hortons, Taco Bell), Transportation (e.g., Amtrak, Honda, Goodyear), Technology, (e.g., Amazon, Microsoft), Government (e.g., California and Ohio Department of Health Care Services, California Department of Motor Vehicles) and Consumer Packaged Goods (e.g., Pepsi, NH Foods, AlEn).

I invite you to explore my portfolio, where you'll discover a curated collection of projects that reflect my dedication to design thinking, brand strategy, and user experience. Let's connect and collaborate to bridge the gap between user-centric design and brand identity.